{"id":305,"date":"2021-06-14T06:29:17","date_gmt":"2021-06-14T06:29:17","guid":{"rendered":"http:\/\/www.aisf.or.jp\/sgra\/chinese\/?p=305"},"modified":"2021-06-22T00:38:40","modified_gmt":"2021-06-22T00:38:40","slug":"sgra-report-no-92","status":"publish","type":"post","link":"https:\/\/www.aisf.or.jp\/sgra\/chinese\/2021\/06\/14\/sgra-report-no-92\/","title":{"rendered":"SGRA \u62a5\u544a No. 92\u3000\u4f5c\u4e3a\u56fd\u9645\u65e5\u672c\u5b66\u7684\u52a8\u6f2b\u7814\u7a76 \u2015\u2015Media Mix\uff08\u5a92\u4f53\u7ec4\u5408\uff09\u4e0e\u89d2\u8272\u5171\u4eab\u7684\u5386\u53f2\u5c55\u5f00"},"content":{"rendered":"

 <\/p>\n

SGRA \u62a5\u544a No. 92\uff08\u4e2d\u6587\u7248 \u6458\u6284\uff09<\/a><\/p>\n

 <\/p>\n

\u7b2c13 \u5c4aSGRA \u4e2d\u56fd\u8bba\u575b<\/p>\n

\u4f5c\u4e3a\u56fd\u9645\u65e5\u672c\u5b66\u7684\u52a8\u6f2b\u7814\u7a76<\/p>\n

\u2015\u2015Media Mix\uff08\u5a92\u4f53\u7ec4\u5408\uff09\u4e0e\u89d2\u8272\u5171\u4eab\u7684\u5386\u53f2\u5c55\u5f00<\/p>\n

2021\u5e746\u670818\u65e5\u53d1\u884c<\/p>\n

 <\/p>\n

\u3008<\/span>\u8bba\u575b\u4e3b\u65e8\u3009<\/span><\/p>\n

\u201cMedia Mix(\u5a92\u4f53\u7ec4\u5408)\u201d\u2014\u2014\u7531\u4f01\u4e1a\u4e3b\u5bfc\uff0c\u591a\u4f4d\u4f5c\u5bb6\u57fa\u4e8e\u76f8\u540c\u7684\u89d2\u8272\u4e0e\u4e16\u754c\u89c2\uff08\u6545\u4e8b\u80cc\u666f\uff09\uff0c\u540c\u65f6\u521b\u4f5c\u51fa\u591a\u6837\u5316\u7684\u4e0d\u540c\u4f5c\u54c1\uff0c\u6b64\u540e\u7231\u597d\u8005\u4eec\u4ea6\u901a\u8fc7\u4e8c\u6b21\u521b\u4f5c\u6216 Cosplay\uff08\u89d2\u8272\u626e\u6f14\uff09\u7b49\u5f62\u5f0f\u521b\u9020\u6027\u53c2\u4e0e\u5176\u4e2d\u3002\u8fd9\u4e00\u624b\u6cd5\u88ab\u516c\u8ba4\u4e3a\u65e5\u672c\u4ee5\u52a8\u753b\u4e3a\u4e2d\u5fc3\u7684\u5185\u5bb9\u4ea7\u4e1a\u7684\u5178\u578b\u7279\u5f81\u3002\u81ea Marc Steinberg \u51fa\u7248\u300aAnime’s media mix: Franchising toys and characters in Japan\u300b\uff082012\uff09\u4ee5\u6765\uff0c\u5a92\u4f53\u7ec4\u5408\u6210\u4e3a\u52a8\u753b\u5b66\u672f\u7814\u7a76\u7684\u65b0\u9886\u57df\uff0c\u4ece\u800c\u5907\u53d7\u77a9\u76ee\u3002\u7136\u800c\uff0cSteinberg \u7684\u8457\u8ff0\u4e2d\u5c1a\u672a\u8bba\u53ca\u5a92\u4f53\u7ec4\u5408\u7684\u4e1c\u4e9a\u8d77\u6e90\uff0c\u672c\u5c4a\u8bba\u575b\u5c06\u9080\u8bf7\u4e2d\u65e5\u4e24\u56fd\u4e13\u5bb6\u5c31\u6b64\u8fdb\u884c\u63a2\u8ba8\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

\u3008\u76ee\u5f55\u3009<\/span><\/pre>\n
\u3010\u5f00\u5e55\u81f4\u8f9e1\u3011<\/p>\n
\u8463 \u70b3\u6708\uff08\u4e2d\u56fd\u793e\u4f1a\u79d1\u5b66\u9662\u6587\u5b66\u7814\u7a76\u6240\u7814\u7a76\u5458\uff09\u00a0<\/p>\n
\u3010\u5f00\u5e55\u81f4\u8f9e2\u3011<\/p>\n
\u5f90 \u6ed4\uff08\u5317\u4eac\u5916\u56fd\u8bed\u5927\u5b66\u65e5\u8bed\u5b66\u9662\u9662\u957f\uff09\u00a0<\/p>\n
\u3010\u6f14\u8bb21\u3011 \u201c\u7ffc\u8d5e\u4e00\u5bb6\u201d\u4e0e\u5a92\u4f53\u7ec4\u5408\u7684\u65e5\u672c\u6cd5\u897f\u65af\u4e3b\u4e49\u8d77\u6e90\u00a0
\u5927\u51a2 \u82f1\u5fd7\uff08\u56fd\u9645\u65e5\u672c\u6587\u5316\u7814\u7a76\u4e2d\u5fc3\u6559\u6388\uff09<\/p>\n
\u3010\u6f14\u8bb22\u3011 \u300a\u897f\u6e38\u8bb0\u300b\u5728\u65e5\u672c\u7684\u52a8\u753b\u201c\u91cd\u7ed8\u201d\u4e0e\u89d2\u8272\u53d8\u5f02\u00a0
\u79e6 \u521a\uff08\u5317\u4eac\u65e5\u672c\u5b66\u7814\u7a76\u4e2d\u5fc3\u6559\u6388\uff09<\/p>\n
\u3010\u7efc\u5408\u8ba8\u8bba\u3011 \u5a92\u4f53\u7ec4\u5408\u4e0e\u89d2\u8272\u5171\u4eab\u7684\u5386\u53f2\u5c55\u5f00\u00a0
\u4e3b \u6301 \u989c \u6dd1\u5170\uff08\u4e2d\u56fd\u793e\u4f1a\u79d1\u5b66\u9662\u6587\u5b66\u7814\u7a76\u6240\u52a9\u7406\u7814\u7a76\u5458\uff09
\u8ba8 \u8bba \u53e4\u5e02 \u96c5\u5b50\uff08\u5317\u4eac\u5927\u5b66\u6f2b\u753b\u56fe\u4e66\u9986\u9986\u957f\u3001\u526f\u6559\u6388\uff09
\u00a0 \u00a0 \u00a0 \u00a0 \u9648 \u4dae\uff08\u4e1c\u4eac\u5927\u5b66\u7efc\u5408\u6587\u5316\u7814\u7a76\u79d1\u535a\u58eb\u8bfe\u7a0b\uff09<\/p>\n
\u6f14\u8bb2\u8005\u7b80\u4ecb\u00a0<\/p>\n
\u540e\u8bb0\u00a0
\u9648 \u4dae\uff08\u4e1c\u4eac\u5927\u5b66\u7efc\u5408\u6587\u5316\u7814\u7a76\u79d1\u535a\u58eb\u8bfe\u7a0b\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"
  SGRA \u62a5\u544a No. 92\uff08\u4e2d\u6587\u7248 \u6458\u6284\uff09   \u7b2c13 \u5c4aSGRA \u4e2d\u56fd\u8bba\u575b \u4f5c\u4e3a\u56fd\u9645\u65e5\u672c\u5b66\u7684\u52a8\u6f2b\u7814\u7a76 \u2015\u2015Media Mix\uff08\u5a92\u4f53\u7ec4\u5408\uff09\u4e0e\u89d2\u8272\u5171\u4eab\u7684\u5386\u53f2\u5c55\u5f00 2021\u5e746\u670818\u65e5\u53d1\u884c &nbs […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,3],"tags":[],"class_list":["post-305","post","type-post","status-publish","format-standard","hentry","category-forum","category-report"],"_links":{"self":[{"href":"https:\/\/www.aisf.or.jp\/sgra\/chinese\/wp-json\/wp\/v2\/posts\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aisf.or.jp\/sgra\/chinese\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aisf.or.jp\/sgra\/chinese\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aisf.or.jp\/sgra\/chinese\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aisf.or.jp\/sgra\/chinese\/wp-json\/wp\/v2\/comments?post=305"}],"version-history":[{"count":9,"href":"https:\/\/www.aisf.or.jp\/sgra\/chinese\/wp-json\/wp\/v2\/posts\/305\/revisions"}],"predecessor-version":[{"id":328,"href":"https:\/\/www.aisf.or.jp\/sgra\/chinese\/wp-json\/wp\/v2\/posts\/305\/revisions\/328"}],"wp:attachment":[{"href":"https:\/\/www.aisf.or.jp\/sgra\/chinese\/wp-json\/wp\/v2\/media?parent=305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aisf.or.jp\/sgra\/chinese\/wp-json\/wp\/v2\/categories?post=305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aisf.or.jp\/sgra\/chinese\/wp-json\/wp\/v2\/tags?post=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}